Knoxville, Tenn. -- Braxton-Bragg recently announced Jeff Dykstra as the vice president of sales and marketing, concentrating on sales strategy, analytics and benchmarking.

“It is exciting to join such a successful team and help take them to the next level,” said Dykstra. “My focus is analyzing and executing Braxton-Bragg’s go-to-market strategy, while enhancing our overall marketing presence.”

Dykstra comes to Braxton-Bragg with a proven track record of building and leading high-performance sales organizations to achieve and exceed business development, market share, and revenue goals. He also has experience in team training, coaching/development and building key partnerships. Most recently, he was the field sales manager for Gustave A. Larson HVAC, leading 10 stores across six states and growing sales 46% in three years.

“Jeff has a reputation for building a transparent, collaborative business culture, while strategically increasing sales,” said Rick Stimac, Braxton-Bragg CEO. “This skill set is the perfect puzzle piece to complete our executive team.”

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