Lapitec’s launch campaign for its newest colors, Nero Assoluto and Bianco Assoluto, was awarded a Special Star at the Mediastar Awards for the creativity of the product’s video campaign, which was created by the Gruppo Icat communication agency. Mediastars Awards recognize the creativity and professionalism of the people who work on developing traditional and digital advertising solutions.

“We’re really [honored] to receive this award because we believe that communicating our values and identity to our target audience using various media is an essential part of what we do,” said Michele Ballarin, sales and marketing director of Lapitec. “The union of technical characteristics and aesthetic values of our materials were perfectly reflected in this online and offline creative campaign that cleverly combines emotions and information to effectively convey our brand’s clearly defined positioning.”

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