Arley Helps Dealers Amp Up Their Online Businesses

SCRANTON, PA.—Arley Wholesale, the tile and stone distributor based here, recently hosted its 16th Annual Tile & Stone Expo and Golf Classic where company president Scott Levy aimed to help retail partners amplify their digital presences through websites, imaging programs and other marketing tools.

Nearly 200 guests were in attendance for three days of business, fun and professional networking. 

“One of our goals was to have 20 new customers sign up for our already successful website program,” Levy said. “We now have a new goal of 30 and will definitely achieve that.”

The Arley App offers selling solutions that help retailers close deals quickly and more profitably, while Qualis Ceramica, Arley’s private labeling program, protects dealer partners against price competition from internet retailers.  The distributor also provides a digital tile catalog program that helps dealers put together a complete online catalog of products in less than three weeks, and Click & Tile, an online visualizer that helps sales associates and customers see how products will look installed. 

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FCIF Expands to Support Growth

DALTON, GA.—The Floor Covering Industry Foundation (FCIF) is growing internally as it continues to provide financial support to those who are or have been affiliated with the floor covering industry who experience catastrophic illnesses, severe disabilities, or other life-altering hardships.

The foundation recently relocated to a larger space in order to offer greater privacy to clients and to provide staff with individual workspaces.

FCIF hired Carey Aschraft who began in January 2018 as a part-time case worker.  She has a bachelor’s degree in human development and family studies from Auburn University and has worked with adults with disabilities and in other family and children’s programs over the years.

FCIF nearly doubled its grant impact from 2016 to 2017, growing from $258,000 to $436,000. As of June, the foundation reports that it is pacing well to meet its grant budget of $600,000 this year. The Grant Committee has awarded $232,477 directly to families in need so far in 2018. In order to continue its philanthropic efforts, FCIF has set a goal to raise an additional $150,000 this year and is seeking fundraising ideas to help meet it.

To help meet the goal, FCIF is hosting the Alan Greenberg Memorial Golf Tournament at Barnsley Gardens in Adairsville, Ga., on September 26, 2018.

To donate, apply for a grant, or learn more about the tournament, visit

Mullican Gets Real with Latest Campaign

JOHNSON, CITY, TENN.—Mullican Flooring has turned to man’s best friend to educate consumers about the benefits of buying real hardwood floors.

“Both hardwood flooring and family pets have been a part of the American home for a long time,” said Neil Poland, president of Mullican. “Dogs represent special moments and memories, and we want that same connection with our products. We thought it was appropriate to use them in our promotional efforts.”

The manufacturer’s newest multi-channel advertising and social media campaign, “Real Dogs, Real Wood Floors”, highlights the company’s manufacturing and promotion of real hardwood flooring. Through the playful imagery of a family holding a toy dog, Mullican emphasizes that there is no substitute for the real thing.

The concept launched with a February 2018 advertisement. Following the positive response and the launch of its new brand identity, the company chose to build a media campaign around it, which is now being promoted in trade publications and on social media platforms.

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Karndean Expands Texas Distribution Facility

EXPORT, PA.—To support growth and commitment to providing premium service to its partners, Karndean Designflooring relocated its Dallas distribution facility to a larger location in nearby Fort Worth. While the new facility has been in operation since March, construction on the corporate showroom was recently completed and features the largest display of Karndean products in the state of Texas.

The new facility features a design showroom, which architects and designers may use as a free resource, additional office space, and an expansive warehouse that is nearly double its former size. The showroom is open to the public, and visitors can use the space to experiment with different flooring layouts at the facility’s design table, view architectural folders and literature, and take home full size samples.

Karndean Designflooring currently has three distribution facilities and corporate showrooms throughout the U.S., including its Pennsylvania headquarters, Fort Worth and Las Vegas. In the past five years, the company has doubled the size of all three locations.
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