Dallas, Texas -- As Daltile kicks off their new social media platform, an area in which they have experienced substantial user engagement, Daltile’s newest Instagram highlight features a collection of photos originally taken by social media users that feature their feet standing on a newly-installed Daltile floor. Shoes representing every style, and from all walks of life, are showcased on an equally impressive wide range of tile designs and colors from Daltile. This Instagram story highlight is found on the brand’s profile page, entitled #DanceOnDaltile.

“The most exciting thing about #DanceOnDaltile is that all of these photos are user-generated content,” said Kylie Cammon, social media marketing manager at Dal-Tile. “In the world of digital brand marketing, the most coveted of all content is high quality user-generated content. Our new #DanceOnDaltile Instagram story highlight is composed entirely of content where designers and homeowners have taken pictures of their feet standing on their newly installed Daltile flooring, totally unprompted by us. These organic postings lend so much credibility to the product for those viewing the photos on Instagram. User-generated content is also one of the ultimate compliments for a brand.

“Another fun aspect of these organic photos is how artistically engaging they are,” Cammon added. “They not only reflect different styles, tastes and personalities, but each photo feels as if it has captured a moment in time. For instance, these photos may feature an interior designer’s perfectly polished stilettos that are the height of fashion on an equally sophisticated Daltile offering while another image features a more Bohemian installation of mosaic floor tile and the homeowner is wearing frayed blue jeans above bare feet, perfectly exemplifying the vibe of that installation.”

To view #DanceOnDaltile, visit www.instagram.com/daltile/.

For more information, visit www.daltile.com.