Toronto, Ontario, Canada -- Novalis Innovative Flooring announced that industry veteran Jeremy Whipple has joined its North American operations as vice president of commercial business development.

Whipple was most recently with Spartan Surfaces, where he held the positions of chief operating officer and chief marketing officer. Prior to Spartan Surfaces, Whipple held the marketing manager position with Roppe, where he managed four brands of resilient flooring.

“We are extremely fortunate to find someone with Jeremy’s qualifications and industry knowledge to take our AVA brand, along with our other commercial brands, to the next level,” said John Wu, president and CEO for Novalis Innovative Flooring. “He understands the LVT category and that expertise will be a real asset to our customers as we continue to grow our business.”

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