AIMIA, a Minnesota-based data-driven marketing and analytics company, recently underwent a brand refresh and wanted to relocate its headquarters to a new, flagship Twin Cities office. Butler Square in downtown Minneapolis, once home to the historic Athletic Park stadium where the Minneapolis Mariners and St. Paul Saints played, was the ideal space. Plenty of work had to be done to get the space ready, and Sonus Interiors—an INSTALL Warranty contractor with a history of working with large and complex commercial projects—was up for the challenge.
Relocating AIMIA’s U.S. corporate headquarters to the historic Butler Square building presented an opportunity for architect MSR Design to help the company redefine its workplace culture. Gone were traditional cubicles, and in entered expansive collaborative workspaces, meeting tables and lounge-type furniture to offer choice and flexibility for employees. Three different color-coded themes (green, blue, and purple) provide differentiation and facilitate wayfinding throughout the office.