Dalton, Ga. -- The Dixie Group announced the unification of its two commercial brands, Atlas and Masland Contract, into one operating division of the company. This unification will provided customers with a broad array of products, technologies, and price points.
The Atlas-Masland Contract brands encompass carpet tile, broadloom, area rugs, and luxury vinyl flooring (LVT). Within each of these product categories, the brands offer a wide spectrum of diversified aesthetics, derived from the different technologies developed and utilized over the years by each brand. The unification of the brands creates a product line composed of the best elements of these powerful portfolios. The entire offering will be sold and serviced by one sales force.
Each sales associate will have the complete assortment of both brands, thereby providing a single flooring source for most commercial projects. The sales force will also be supported by a unified customer service and sales support team. This combined approach recognizes the time constraints of customers and the variety of products that today’s commercial projects utilize. By providing one point of contact and support, Atlas-Masland Contract will be a highly efficient, as well as comprehensive resource to the commercial flooring customer.
For more information, visit www.thedixiegroup.com.