Calhoun, Ga. -- Mohawk will unveil innovative products, brands, and programs to help its retail partners accelerate their competitive edge in the face of today’s fast-paced and changing retail world at the Edge Summit, to be held December 6–9, 2018 at Gaylord Palms Resort in Kissimmee, Fla.
“Edge Summit offers a front row seat to the future of specialty retail and represents Mohawk’s commitment to our best retailers,” said Seth Arnold, vice president of residential marketing. “Edge Summit provides an environment for retailers to connect, sharpen their local strategies and find the path to achieve an edge in their local markets.”
Mohawk will invite retailers to discover all the ways they can make an unprecedented impact on their businesses in 2019 with three exclusive opportunities: Powerhouse Brands that leverage the power of new brands to attract new consumers and accelerate sales; first access to Mohawk’s 2019 product introductions, Mohawk’s most ambitious product launch and biggest hard surface launch to date; and digital innovation with the launch of Mohawk’s new brand websites with the ability to connect six million shoppers to specialty retail stores.
“Mohawk’s Edge Summit will give our customers the tools they need to win in today’s retail space, where they face increased competition as well as the pressures of ecommerce and digital influence,” said Bill Gaddis, director of national sales. “The educational tracks and keynote sessions are all are designed to give the support needed for our customers to grow their businesses and surpass their goals. Retailers will have access to experts on strategy, marketing and retail influence. They will walk away energized and ready to grasp a competitive edge.”Jeff Lorberbaum, CEO, Mohawk Industries; Brian Carson, president, Mohawk Flooring North America; Tom Lape, president, Mohawk residential, soft and hard surfaces; and Karen Mendelsohn, senior vice president, marketing, will kick off the general session to unveil the future of specialty retail. Educational sessions will include three tracks: "Digital Experience: How to Use Digital to Drive Your Business"; "Shopper Journey: How to Succeed in the Changing Retail Environment"; and "Retail Operations: Tools and Tactics to Run an Efficient Business." Each track is grounded by peer-to-peer sessions along with presentations on key topics facing today’s business landscape.
Keynote sessions at the Edge Summit will be led by: Sucharita Mulpuru-Kodali, chief retail strategist, and Captain Charlie Plumb, former Navy pilot, as well as Salesforce team members and Mohawk leadership.
For more information, visit mohawkedge.com.