Atlas|Masland Contract Enters Final Phase of Unification
Daton, Ga. -- The Dixie Group announced the final phase of unification of its two commercial brands Atlas and Masland Contract into one operating division of the company. This final phase includes the integration of west coast manufacturing into the Atmore, Ala., facility.
“The consolidation of Atlas and Masland Contract provides an exciting opportunity for us to become a greater resource to our customers in the hyper competitive commercial flooring market,” said David Hobbs, president, Atlas | Masland Contract. “Management of the two brands were merged in October of 2017 followed by the unification of the sales force this September. We also combined our service teams, providing our combined sales force with one point of contact. Last week we announced the final step in our unification with the merger of our west coast manufacturing operations into our Atmore, Ala., facilities. This also includes our creative team which will relocate to our Design Studio in Saraland, Ala. With all of these functions performed in our Alabama operations, it will give us the synergies needed to provide outstanding product and world class service to the industry.”
“The combined product portfolios of our two brands leverage a diversity in technologies, premium yarn systems, style and price positioning. Atlas | Masland has become a comprehensive resource to the commercial flooring customer. Whether a project calls for broadloom carpet, modular carpet tile, area rugs, walk off material or luxury vinyl flooring, we have the product and expertise to service any market segment. This combined approach recognizes designers’ time constraints and the variety of products today’s commercial projects utilize,” Hobbs finished.
All moves will be completed by mid-2019.
For more information, visit www.thedixiegroup.com.