Interface Continues to Change the Face of Quick Ship with POP
Atlanta -- With the addition of the POP series to Interface’s 10-day turnaround QuickShip program, the manufacturer is proving that when it comes to flooring, beauty and innovation don’t have to be time consuming.
“We are trying to show you that you can create beauty without products that are made to order or take a long time to produce, said Anna Webb, vice president of marketing. “No matter what your deadline is, POP helps offer more solutions for designers, flooring contractors, end users, who can help out their customers and those that are really inhabiting the space.”
Last year, Interface announced the POP series, and unveiled its first issue of the series, Flow. Created with designers in mind, Flow dispelled the myth that with quick ship programs, product offerings had to be bland in order to be received quickly.
“What we wanted to do was provide an extension of QuickShip in POP that could really offer more beauty and also make it easier to design.”
At its core, POP allows customers to take an idea and either apply that idea directly to their floor using Interface’s content design services or they can take the series’ portfolio as a starting point and design a floor that is their own.
Initially just targeting designers, the success of POP’s first issue revealed that flooring contractors found the program just as enticing. With that in mind, this year, Interface introduced Shift, the second issue of POP, that makes the program just as usable to flooring contractors as it is to designers.
Webb says Interface aims to expand the POP series with a new issue once every one to two years. Regularly updating the series is another way that Interface’s QuickShip program is differentiating itself. As the workplace and ways of working continue to change and become more of what Webb calls a casual collision, Interface’s flooring is enabling that shift and allowing end users to quickly create on trend spaces without walls.
For more information, visit www.interface.com.