Invista Unveils Redesigned Website
Kennesaw, Ga. -- Invista unveiled its redesigned Antron brand website, filled with information and resources to make informed carpet specification decisions, provide inspiration for carpet selection and educate about carpet care and maintenance options. The site reveals how the Antron brand has evolved from a high-performance brand to one that also places priority on people, with a focus on improving away-from-home interiors where people work, learn, heal and play.
Several new areas were added to the website to deliver helpful and relevant information to architects and interior designers during the selection and specification process. These include an interactive fiber color library, a real-world installation gallery of commercial interior spaces and a section devoted to how carpet can help clients achieve core values linked to occupant wellbeing goals.
“The new website showcases how the Antron brand continues to evolve from a high-performance carpet fiber to a brand that’s also focused on client wellbeing goals with a priority on people first,” said Denise Silbert, global brand and North American business director for the Antron brand. “This has a direct correlation to how employees and visitors in commercial spaces perceive the facility. Including carpet fiber in your specification is worth extra attention because it may save end users money over time.”
The carpet care and maintenance section has been updated with new information and is filled with short, informative video clips that demonstrate Antron performance benefits, such as stain and soil resistance and texture retention. Testimonials from leading facility managers offer real-world solutions to address common problems interior designers and facility managers encounter. The site also features photography and specification information for newly introduced carpet styles manufactured with Antron carpet fiber by carpet mills including Atlas-Masland Contract, Bentley, Mannington Commercial and Tarkett|Tandus Centiva.
“Our website offers tools and resources to give specifiers information to help answer questions that may come up during the specification process and select a carpet with a longer life cycle,” Silbert said.
These tools allow specifiers and end users to customize inputs to determine how carpets of Antron carpet fiber will perform when compared to other carpets manufactured with competitive fibers, such as type 6 nylon. The tools include a total cost of ownership calculator and a step-by-step specification guide.
For more information, visit antron.net.