Gemcore is targeting a new flooring segment with the launch of the Earth Collection, a series of 12x24 in. click-together “tile” offered in stone, cement, and ceramic looks. With a 70% stone composite core, state of the art imagery, and a Quartz Enhanced Acrylic Coating, Gemcore offers a simple, easy-to-install alternative to the complex and often limited application of classic large format tile.

“Gemcore’s hardwood flooring looks became an overnight success, opening new markets and areas where traditional hardwood floors do not perform well,” said Danny Harrington, vice president of marketing and product development for Galleher. “We expect a similar impact in the tile segment, as Gemcore dramatically reduces installation costs and broadens the range of applications where stone and ceramic looks can be used.”

Due to its industry-leading 70% stone composite core, the collection provides superior stability, rigidity and dent resistance. These attributes ensure exceptional performance in areas subject to difficult conditions, including temperature and humidity extremes, heavy traffic, or wet interior environments. While homeowners have embraced its waterproof construction and excellent durability, the commercial segment is adopting Gemcore as a cost effective option with superior performance for larger, time sensitive installations.

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