What’s New “In Store” from Engineered Floors in 2019
Dalton, Ga. -- For 2019, Engineered Floors has created the ultimate “destination showroom” for its Dream Weaver dealers that is well equipped with smart new displays for soft and hard surface selling success. The new merchandising line-up includes three sharp, space-saving and easy-to-place Pedestal Displays showcasing the popular dealer brands: Dream Weaver for residential replacement, Dwellings for new homes, and Pentz for Main Street Commercial installations.
“We’ve created a uniform branded presentation for our dealers,” said Mike Sanderson, vice president of marketing for Engineered Floors. “The total effect is a showing of quality, stylish flooring solutions no matter what you’re looking for.”
Each pedestal display has 20 slots for 18x24 in. sample handle cards and storage in the base. The total footprint for each is just over a modest 9 sq. ft.
In addition to the new pedestal displays, Engineered Floors has updated its Colorwall display into the PureBac Destination Colorwall Display for 2019. With feelers, deck boards and lots of storage, this display spotlights the best of the Dream Weaver brand and its proprietary PureColor fiber system. Styles in this display feature all the advantages of Engineered Floors’ new PureBac secondary backing system and all the advantages of PureColor that solves common problems such as side match, roll ends, ease of installation, staining and fading. This display measures 52x80x31 in. and is sure to be an attractive merchandising focal point for any carpet area.
This year, Engineered Floors introduces its Engineered Floors Hard Surfaces Retail Display. This destination showcase represents continued commitment to the category and a significant step up from the brand’s current stacker displays.
“This new display creates the optimal shopping experience for the customer while educating them on waterproof, rigid core and the role it can play in their home,” said Sanderson.
Holding 40 slots for 24x24 in. swatch cards (included) it is compatible in design with all the new carpet displays, for a uniform Engineered Floors “look” on the showroom floor. The display measures 68x72x22 in.
All of the new Engineered Floors merchandising systems will be on display at TISE (booth 1709).
For more information, visit www.engineeredfloors.com.