“More Moments” Campaign Shows Real-Life Moments on Mohawk Floors
Calhoun, Ga. -- Retailers at Mohawk’s Edge Summit will see many new and innovative Mohawk products, but they all point to one conclusion: Mohawk makes it simple to bring comfort to every room. Mohawk’s advertising campaign for 2019, “More Moments Are Made on Mohawk,” shows how Mohawk provides whole-house solutions that allow consumers to live comfortably and let life’s moments just happen.
“We wanted a campaign that created a unique identity for our product heroes and that expressed how real-life moments are made on Mohawk floors,” said Angela Duke, director of brand marketing. “Families are spending more time at home. They are busy and messy and don’t want to have to worry about their floors. This approachable campaign is a celebration of all the moments, big and small, that happen every day.”