“More Moments” Campaign Shows Real-Life Moments on Mohawk Floors
Calhoun, Ga. -- Retailers at Mohawk’s Edge Summit will see many new and innovative Mohawk products, but they all point to one conclusion: Mohawk makes it simple to bring comfort to every room. Mohawk’s advertising campaign for 2019, “More Moments Are Made on Mohawk,” shows how Mohawk provides whole-house solutions that allow consumers to live comfortably and let life’s moments just happen.
“We wanted a campaign that created a unique identity for our product heroes and that expressed how real-life moments are made on Mohawk floors,” said Angela Duke, director of brand marketing. “Families are spending more time at home. They are busy and messy and don’t want to have to worry about their floors. This approachable campaign is a celebration of all the moments, big and small, that happen every day.”
The More Moments campaign is built to reflect the personality and promise of Mohawk products, which are engineered with more innovations to make them scratch-proof, stain-resistant and even hypoallergenic. The campaign will be executed on the Mohawk brand websites at a national level, and consumers will see More Moments come to life through product hero campaigns that will be executed through Edge and Omnify partners and Five Star retailers. It will also include digital messaging, national advertising and merchandising displays designed to connect with consumers shopping for style, protection and comfort in a high-performance floor. Both online marketing and in-store materials stress these “moments” with visuals that tell flooring and family stories with heart and humor.
“The More Moments campaign reminds retailers that we are selling comfort for the entire home,” said Duke. “Mohawk carpet, wood, vinyl and tile have all these ‘moments’—from cake spilled in the kitchen to game night on the living room floor—covered. And that is reassuring to our consumers.”
The More Moments campaign also focuses on Mohawk’s product hero/product feature messages, which are stories about advances in flooring that give Mohawk and its retailers a competitive edge.
For more information, visit www.mohawkind.com.