Hydro Fix RCB Seeking Distributor Partnerships

Hydro Fix Comfort Core flooring integrates RCB technology, which is twice as dense as any LVT/WPC core and offers a thinner, more rigid plank.

Neehah, Wis. -- Lico US announced it is looking for distributor partners for its Hydro Fix RCB, the company’s flagship flooring line. Such a partnership would offer distributors with exclusive territory the perfect opportunity to be leaders in a new market category: American-made, high-quality, rigid-core flooring.

“Hydro Fix is not only dimensionally stable, but it’s lightweight with a strong click, so this revolutionary product combines the best characteristic of SPC with the best features of WPC,” said Rob Rebman, Lico US president. “It’s available in a variety of colors to match home décor trends, so that distributors can easily meet the demands of their markets with a variety of colors and styles.”

Hydro Fix features a Uniclic joint system for easy installation. It can be installed as a floating floor or with glue, including over existing floors and tile. Superior product layer integration prevents any cupping or delamination. It also includes best-in-industry sound properties, with integrated underlayment.

Lico US is a newly-formed C-Corporation between LI & CO and ACP. LI & CO is a privately held company with over 20 years of high-quality, innovative flooring manufacturing experience. The Swiss company currently manufactures 13 flooring lines in Müstair, Switzerland. ACP, LLC is a privately held, 25-year-old manufacturing, marketing and distribution company. ACP’s history includes manufacturing and distributing décor offerings including backsplash, ceiling and wall products for residential and commercial customers.

Lico U.S. will invest $10 million to manufacture flooring at its Neenah, Wis., headquarters, a 200,000-sq.-ft. manufacturing and distribution facility that will include PVC flooring extrusion and milling lines. Beginning in fall 2019, Lico U.S. will begin manufacturing Hydro Fix Flooring. Lico U.S. will also provide sales and service in North America for Lico’s many other flooring technologies and brands manufactured at Lico’s main production facility in Müstair, Switzerland.

For more information, visit www.lico-us.com.