Lancaster, Pa. -- AHF Products debuts as an independent company at the International Surfaces Event (TISE), January 22-25, in Las Vegas (booth #2009) with a sharpened focus and new vigor. The company will showcase a portfolio of wood flooring brands, including Bruce, Armstrong Flooring, HomerWood and Capella.

The new company, established following American Industrial Partners’ (“AIP”) acquisition of the Armstrong Flooring wood division, has manufacturing operations across the U.S. and more than 1,700 dedicated team members in North America.

“We are entering 2019 with a clear focus on wood flooring,” said Chris King, vice president of sales for AHF Products. “Our strategy for growth is simple: invest in innovation and technology, deliver a dynamic product portfolio, and be a great business partner for our customers. We are doubling down on outstanding customer service to strengthen business value for our partners, both nationally and regionally.”

One of the company’s immediate priorities is to leverage its competitive advantage, according to King. This includes listening to customers, leveraging its production network and utilizing distributors’ connectivity to the market. From there, AHF Products will quickly implement new programs to expand market penetration and drive sell-through.

“We are excited to partner with AHF Products and their knowledgeable, passionate employees, best-in-class customer base, outstanding products, and tremendous plant network,” said TJ Rosengarth, AIP partner. “AIP has significant experience in the wood products industry, including ACPI Cabinets (purchased from Armstrong World Industries in 2012), and previously, Northwest Hardwoods. While AHF Products has a great legacy on which to build, we are investing for long-term growth so that the company can perform to its full potential with best-in-class go-to-market strategies with an uncompromising focus on the customer.”

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