St. Louis -- Integrity, a St. Louis-based web consultancy, announced it has acquired Weintraub Advertising, a retail flooring and home goods marketing agency. Terms of the deal were not disclosed.

“This is a digital-first growth strategy”, said John Simanowitz, founder and CEO of Integrity. “The synergies between our firms will elevate the services we offer to all our clients across industries and will allow us to continue our successful growth.”

Weintraub is the longest-serving independent agency in St. Louis. Since 1953, the company has provided retail marketing strategy and creative solutions for the largest retail brands in the nation. On February 1, the Weintraub team will relocate from Clayton, Mo., to the Integrity offices atop the Tivoli Theater building on the Delmar Loop in St. Louis.

“We are excited to join Integrity and offer our clients a more data-driven, technology-based marketing approach,” said Rob Weintraub, who will stay on through the acquisition to ensure account continuity. “There’s no doubt our clients will benefit greatly from the expanded service offering.”

Through this strategic acquisition, Integrity is combining expertise from two companies: national enterprise-level user-experience design, custom application development, and web marketing with retail flooring marketing experience. Integrity will leverage its 85 years of joint experience to create a company that offers a fully integrated online/offline/in-store consumer experience that enhances the buying process and boosts sales by streamlining the product buying experience.

“We consistently evaluate acquisitions and investing in key partnerships as a means to provide greater value to our clients,” said Ed Morrissey, partner, and chief creative officer. “Having acquired other agencies such as Infuz and Appelzin, this deal is simply a continuation of our growth strategy.”

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