Shaw Floors’ LifeGuard Named a 2019 Edison Awards Finalist
Dalton, Ga. -- Shaw Floors’ LifeGuard Spill-proof Backing is a finalist for the 2019 Edison Awards in the consumer goods-home solutions category. Inspired by Thomas Edison, the American Marketing Association established the Edison Awards in 1987 to honor innovation, recognize achievement and celebrate innovative success from organizations across the globe.
“Consumers have high expectations for how their carpet should perform,” said Tim Baucom, executive vice president of Shaw Industries’ residential business. “Shaw Floors’ blue LifeGuard spill-proof backing allows us to provide the ultimate accident protection, offering unprecedented assurance to consumers that their carpet will keep its beautiful, new carpet look for years to come. This innovation emphasizes Shaw Floors’ leadership in the soft surface category.”
Nominees are judged on four criteria, Concept, Value, Delivery, and Impact, and winners will be announced at the 2019 Edison Awards ceremony on April 4. Previous winners include SC Johnson, Nike, Wayfair, and Nissan.
For more information, visit shawinc.com.