The National Wood Flooring Association has made enhancements to its Responsible Procurement Program (RPP). This program is for wood flooring manufacturers who are committed to producing and promoting wood floors that come only from environmentally and socially responsible sources, improving forest sustainability for future generations.
“The NWFA’s research verifies what we have always suspected: homeowners view wood flooring as being the most environmentally responsible flooring available,” said Neil Poland, president of Mullican Flooring, an RPP participant. “These new program enhancements give Mullican a clear way to reinforce this message and communicate this unique attribute at the point of sale.”
One of the enhancements is a new “Verified from U.S. Renewing Forests” logo, with on-product use of the logo permitted. Additionally, for RPP participants that have obtained FSC Chain-of-Custody (CoC) certification, NWFA said it has made a renewed commitment to help them set and reach benchmarking goals for certified flooring sales. The auditing process for RPP has also been simplified.
For more information, visit www.nwfa.org.