Kennesaw, Ga. -- Invista launched Antron Lumena DNA fiber, a nylon fiber system with built-in, long-lasting protection against the top performance attributes: stain, soil, texture. Antron Lumena DNA is designed for a more effective and efficient clean, helping end users reduce their total cost of carpet ownership.
“While Antron fiber has a reputation for long-lasting durability and performance, our research consistently suggests that the market also wants flooring that is easier to clean,” said Denise Silbert, North American marketing and business development leader for the Antron brand, INVISTA. “Antron Lumena DNA has all of the technology built into the fiber, eliminating the need to apply topical protective treatments during the manufacturing process and providing a longer-lasting, more effective clean.”