Orange, Calif. -- MSI has been recognized by the Valencian Institute for Business Competitiveness (IVACE) in the category of expansion for ceramic tile. Paulo Pereira, MSI senior merchant, attended a tribute gala in Valencia, Spain to accept the honor. The award recognizes MSI for its contribution to the promotion of ceramic tile and its significant volume of tile imported in 2018.

“MSI is not only one of the nation’s leading tile importers, but also one of the largest Spanish tile importers in the U.S.,” said Pereira. “It’s a distinction we’re quite proud of, especially as we are continually looking to make ceramic tile more affordable and accessible. By offering tile at a reasonable price we’re strengthening our position as an affordable luxury brand.”

“Exports of ceramic tile to the US have increased over the last five years and MSI has been a significant driver of this trend. We’re importing more ceramic tile than ever before, as the U.S. consumer is embracing tile for its wide range of looks, durability, and competitive price.” According to the most recent figures for the Department of Commerce and Tile Council of North America, the U.S. market consumed 3.05 billion sq. ft. of ceramic tile in 2017—up 5.6% from 2016.

While in Spain, Pereira appeared on a Valencia television news channel alongside Vicente Nomdedéu, president of the Spanish Ceramic Tile Manufacturers’ Association (ASCER). Nomdedéu explained that the U.S. was the first market selected in IVACE awards due to its “seriousness, prestige and its enormous potential.”

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