Shaw Floors’ LifeGuard Spill-proof Backing Wins Edison Award
New York -- Shaw Floors’ Lifguard Spill-Proof backing won silver at the Edison Awards ceremony in New York City for offering unprecedented accident protection and a worry-free carpet experience.
Widely considered the “Oscars of Innovation,” the Edison Awards honored Shaw Floors’ LifeGuard Spill-proof backing in the consumer goods/home solutions category for its moisture-resistant barrier, allowing consumers to choose carpet that embraces life’s messes. LifeGuard was recognized among a diverse range of products from other leading, global brands.
“We strive to constantly innovate and exceed expectations with our flooring solutions, and Shaw Floors’ LifeGuard Spill-proof backing is unmatched by competitors,” said Tim Baucom, president of Shaw Industries. “Receiving the prestigious Silver Edison Award for LifeGuard emphasizes our leadership in the soft surface category.”
LifeGuard Spill-proof Backing answers the need for a worry-free carpet experience. The patent-pending thermoplastic construction keeps 100% of spills and pet messes contained. With LifeGuard, consumers no longer have to worry that an accident will permeate the carpet or pad to the subfloor, where it is unreachable and can result in lingering, odor-causing damage.
In 2018, Shaw modified the color of LifeGuard, enhancing it from grey to an easily identifiable blue, letting consumers know at a glance they’re getting the leading accident protection. Consumers now have more than 1,100 choices of LifeGuard-backed carpet, including Bellera High Performance Carpet, and Shaw Flooring Network retailers may upgrade Caress to LifeGuard.
For more information, visit shawinc.com.