In 2019, Caress builds upon its widely hailed reputation of exceptional softness and embraces ‘lagom,’ the Swedish idea of finding the perfect balance. Caress’ eight new styles achieve the harmony of pure and effortless elegance by pairing modern-to-transitional patterns with the hushed neutrals of Shaw Floors’ Whisper palette. Caress continues to use the highest quality materials by placing the brand’s legacy Anso nylon atop Shaw Floors’ patented SoftBac Platinum Backing. The combination ensures consumers have confidence their unbelievably soft carpet will stay beautiful thanks to SoftBac Platinum’s numerous benefits, including less-visible seams, unmatched flexibility, greater backing adhesive strength and a no-wrinkle guarantee.
Exclusive to Shaw Flooring Network members and beginning in the first quarter, Caress styles may be upgraded to include Shaw Floors’ industry-leading LifeGuard® Spill-proof™ Backing. For a combined total of 105 SKUs, Caress offers five sophisticated patterns (Rustique Vibe, Chateau Fare, Resort Chic, Crafted Artisan, and Calais Stil) and three solids (Ombre Whisper, Tranquil Waters, and Rich Opulence).