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Flooring InstallationColumnsBusiness Insights

Contractor's Corner: Aligning Business Growth with Effective Communication

By Joseph Capozza III

Capozza Tile Company, based in Portland, Maine, is a commercial and residential flooring contractor that continues to add new services to grow our business. In 2016, we enhanced the company’s offerings with the addition of Capozza Concrete Services in Lewiston, Maine, which performs concrete repair, mitigation, self leveling, polished concrete and epoxy flooring. We also moved our specialty tile store to a state-of-the-art showroom in 2018. Along with the addition of new services, our volume and staff have almost doubled since. With this growth, communication that was once organic has become a challenge and has proven to be even more critical to continuing success. Verbal communication is one aspect, and with the advances in technology, the change to our organizational structure and the many formats we now have to communicate, there is great opportunity for success and failure.

Our largest volume of business is commercial flooring projects. The commercial projects division is made up of a sales and project management team, an operations team and a team of technicians who perform installations in the field. The actions of the three teams combined are what create our reputation and product to the customer. In order to maintain the level of expectations set by previous generations, we’ve implemented multiple changes in our organizational structure, and our ability to communicate effectively has been challenged throughout this process.

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