During the selling process, it is important to sell yourself. But keep in mind the customer is buying more than you; they are buying your whole team.

If you don't have LinkedIn on the radar for your business, it's time to revisit…or, maybe, just visit…this business-focused social network to learn how it can support your business goals.

A recent report by eMarketer states that, though ecommerce is growing rapidly, consumers will still spend 90% of their dollars in stores this year. A healthy portion of those in-person shoppers will arrive in stores after webrooming to narrow their shopping choices and make decisions.

Several years ago, I was a witness to flooring conversion that took place in an elementary school that was carpeted throughout. The guy that personally oversaw this elementary school remake was Fritz Rench, chairman of Host-Racine Industries, a man that has also championed the dry side of the wet versus dry flooring maintenance debate over the years.

Occasionally, completing the sale requires something extra beyond asking for the order.

In this new feature series, we will have conversations with female leaders in flooring who are driving innovation, advocating for change, and inspiring new generations of woman leaders.

You must go digital to reach your customers, and these days, "go digital" should include advertising spending.

The best salespeople recognize that closing is a guided series of little sales that the customer helps direct, thus keeping your prospect in a comfort zone. Still, sometimes it takes something extra to close a deal.

With the growth of the Capozza Tile Company, communication that was once organic has become a challenge and has proven to be even more critical to continuing success.

We had an opportunity to sit down with Brian Carson, the recently-named president and chief executive officer of AHF Products, which formerly had been the hardwood flooring unit of Armstrong Flooring.