The multilayer flooring category is overrun by acronyms—LVT (luxury vinyl tile), WPC (wood plastic composite), SPC (stone plastic composite) and the like. Philippe Erramuzpe, member of the board at Multilayer Flooring Association (MFA) and chief operating officer at USFloors, has agreed to help us clear up the confusion.

"Concrete moisture is the predominant cause of flooring failures, costing more than $1 billion annually, not to mention cost of downtime while the floor is re-installed," says James Duffy, director of sales and marketing at Independent Floor Testing & Inspection (IFTI).

With the preliminaries of negotiating behind, let us begin in part two with some counter tactics once the best price is genuinely the last and biggest remaining concern.

In the world of digital marketing, we can't rest on what's now; we have to be prepared for what's next.

Every thought, mood, and shift has a dichotomy: a duality, a flip-side, a split.

Consumers no longer visit multiple stores to get acquainted with floor covering; they go online. Understanding and reacting to this new and different approach to building traffic is central to life expectancy today in the retail sector.

I recently listened to an episode of the Long Story Short podcast by Bobbi Brown, makeup artist and ex-CEO of Bobbi Brown Cosmetics, where she interviewed Millard "Mickie" Drexler, owner of the J.Crew, Gap, Banana Republic, and Old Navy brands.

Flooring America recently launched the My Design Finder tool to help consumers easily identify flooring options in rooms that match their style and desired look.

If the other party is negotiating, there is a good chance they want to buy. If that is so, why would we look at negotiating as a negative thing?

Dave Elyachar, the founder of Big Bob’s Flooring Outlet, has been an extremely successful and imaginative floor covering retailer, an innovative businessman, as well as a shrewd and visionary entrepreneur.