Different personality types have different communication styles and diverse ways of making decisions and achieving results. When connecting with customers, personality styles need to be recognized and carefully regarded if we want to consistently make sales.

We know that our success depends solely on customer satisfaction. In order to achieve that goal, our philosophy is simple: recruit, communicate, and train better than any company in the industry.

We had an opportunity to talk with Tom Jennings, vice president of professional development, World Floor Covering Association, about some of the elements of good retail service.

In May, I had the opportunity to travel Ashville, N.Y., to be a guest of Tarkett's on the set of Military Makeover with Montel Williams.

Buyers often base their buying decisions on beliefs about emotional circumstances or preconceived conditions rather than logic or sound information. Sometimes closing is about meeting the customer's prophecies, beliefs and expectations.

Thanks to technology, modern life runs at an overall frenetic pace. Studies suggest we've become so accustomed to and expectant of technology's immediacy that we are exhibiting measurably decreasing levels of patience offline, as well as on.

Floor covering is a multi-billion-dollar industry that is underserved by technology, but one digital marketing company is aiming to leverage it to help flooring retailers compete with the likes of Home Depot, Lowe's, and Lumber Liquidators.

For many retail sales associates and consumers, resilient flooring is a complicated subject.

A huge road block to growing the company is the owner being too involved in selling.

The greatest compliment a customer can give you is their endorsement.