You must go digital to reach your customers, and these days, "go digital" should include advertising spending.

The best salespeople recognize that closing is a guided series of little sales that the customer helps direct, thus keeping your prospect in a comfort zone. Still, sometimes it takes something extra to close a deal.

With the growth of the Capozza Tile Company, communication that was once organic has become a challenge and has proven to be even more critical to continuing success.

We had an opportunity to sit down with Brian Carson, the recently-named president and chief executive officer of AHF Products, which formerly had been the hardwood flooring unit of Armstrong Flooring.

We are putting a renewed focus on our TalkFloor Podcast, which has recently been relaunched on iTunes.

If a close is to be effective beyond anything, trust is essential. In this article are several closes that, when called for, will be constructive in finalizing or inspiring a floor covering sale.

Are you or your staffers feeling burdened by all the files and photos required to be online and in the social feeds?

In 2017, Harry L. Murphy, Inc. of San Jose, Calif., celebrated its 70th anniversary in the flooring industry.

At the Shaw Network Convention and at Surfaces, Piet Dossche, executive vice president of hard surface of Shaw Industries and president of USFloors, introduced COREtec Stone.

As our business and social circles expand and become more global, the consumer experience is becoming more personalized.