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Home » Topics » Columns

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commercial flooring projects

The Discipline of Market Leaders at Starnet Worldwide

Mark Bischoff
Mark Bischoff
November 11, 2025

The Value Disciplines Model outlines three distinct approaches businesses can adopt to deliver value and gain competitive advantage.


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chart
Senior Living

Adaptive Reuse Becomes the Fast Track to Growth in Senior Living Construction

As demand for senior living surges across North America, specialty contractors have a golden opportunity to lead market expansion through retrofit expertise, data-driven processes, and direct engagement with decision-makers
Mark Bischoff
Mark Bischoff
October 15, 2025

Across North America, senior living is expanding faster than ever—yet the cranes have gone quiet. What’s fueling the sector’s resurgence when new construction has dropped 40%? The answer lies behind closed doors, in spaces being reimagined for a new generation of residents and investors. Discover how specialty contractors are quietly reshaping the market, one retrofit at a time.


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exterior tile installation failure
CTEF Tile Tip

A Recipe for Failure

Even the most expertly prepared tile substrate can fail when Mother Nature turns up the heat
Scott Carothers 2025
Scott Carothers
October 13, 2025

A flawless-looking exterior tile installation quickly became a total loss after extreme heat and wind caused catastrophic bond failure—underscoring the importance of respecting environmental conditions, manufacturer guidelines, and movement joint requirements on outdoor projects.


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American flag

Made in the USA, Paid by the Hour

Why onshoring flooring production won’t save American labor
Peter Rincione.jpg
Peter Rincione
September 30, 2025

Onshoring isn’t a jobs comeback—it’s a reshuffle. Without real investment in skills, pay, & retention, U.S. flooring risks repeating old mistakes.


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The Carpet Shoppe team

The Carpet Shoppe Unveils Dream Kitchen and Bath Studio in Honolulu

American Floor & Home Location Adds a Destination Design Showroom
Tanja Kern Headshot 2023.png
Tanja Kern
August 25, 2025

Five years in the making, this stunning showroom showcases the evolution from flooring retailer to full-service design destination.


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Gold Standard Sales Readiness

Silicon Valley Sales Frameworks Come to Commercial Flooring

Mark Bischoff
Mark Bischoff
August 11, 2025

Starnet members are swapping "cradle to grave" project bidding for Silicon Valley-style subscription models. Team selling, recurring revenue, and proven tech frameworks promise predictable income and happier employees—if contractors can make the leap.


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five silver trophies on a stage

Celebrating Flooring Excellence: The 12th Annual Installation Awards

Tanja Kern Headshot 2023.png
Tanja Kern
August 6, 2025

Flooring installers showcased exceptional artistry at the 12th Annual Awards, from hand-cut porcelain details to complex carpet patterns requiring two installations.


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John Apodaca

Finding Redemption Through Purpose: Pueblo Native Turns System Struggle into Business Calling

John Apodaca
July 23, 2025

A Pueblo native who grew up in Colorado's foster care system transforms a survival mindset into business leadership, now heading a successful company and serving as president of the Colorado Certified Flooring Installers chapter.


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Vibrant pink and purple gradient background with bokeh lights and scattered stars

Mid-Year Editorial: Flooring Industry's Defining Moments of 2025

Tanja Kern Headshot 2023.png
Tanja Kern
July 7, 2025

From AI-powered surfaces to vinyl dethroning hardwood, the first half of 2025 rewrote flooring's rulebook. Inside the trends reshaping every space.


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business planning

How Business Frameworks Transform Blue-Collar Operations

Mark Bischoff
Mark Bischoff
June 16, 2025

Traditional trades like interior contracting now embrace EOS and EXO 2.0—structured systems previously limited to tech sectors—to document institutional knowledge, strengthen succession planning, and navigate modern market pressures.


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