Installers face critical challenges when clients choose tiles purely for aesthetics, overlooking how they perform in complex patterns like herringbone—often creating conflicts with industry standards for modular systems and consistent joint widths.
From ancient techniques to AI-powered design, my journey through Valencia and Castellón revealed how Spanish tile artisans blend centuries-old craftsmanship with cutting-edge innovation.
While competitors take weeks, smart flooring retailers close sales in hours. Discover how industry leaders use AI, real-time inventory, and Uber-style installation networks to convert browsers into buyers before competitors even send a quote.
AI has revolutionized contracting. By combining digital intelligence with human judgment, flooring contractors can reconnect with past clients through data-driven CRM strategies, value-first outreach, and consistent engagement—transforming dormant relationships into a powerful revenue stream.
Scott Carothers, academic director of the Ceramic Tile Education Foundation, reveals how a seemingly simple request to touch up grout can lead to unexpected complications if proper preparation is overlooked.
Discover how a structured annual meeting plan—from daily huddles to quarterly reviews—can transform your strategy into a living roadmap that aligns your team, strengthens vendor relationships, and drives exceptional client results.
While America's neighborhoods have become seas of pristine white houses designed for maximum resale value, a colorful rebellion is happening right under our feet. Manufacturers are increasingly offering bolder, more vibrant flooring options that challenge the notion that our homes must sacrifice personality for investment potential.
Marble mistake? While marble tile looks stunning on your bathroom floor, using it in a shower could lead to unexpected problems. Scott Carothers, academic director of the Ceramic Tile Education Foundation, cautions installers to do their due diligence before using marble in shower applications.
Commercial flooring contractors face shrinking margins and volatile demand due to traditional bid-based processes. Starnet President and CEO Mark Bischoff recommends strategic transformation, highlighting opportunities in the growing flexible workspace market and responding to design firm consolidation through specialized services and innovative business models.
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