At the Shaw Network Convention and at Surfaces, Piet Dossche, executive vice president of hard surface of Shaw Industries and president of USFloors, introduced COREtec Stone.

As our business and social circles expand and become more global, the consumer experience is becoming more personalized.

At TISE 2019, I had the opportunity to moderate a panel on finding and maintaining qualified installers.

Closing is the foundation of building relationships and trust, finding and satisfying needs, handling any concerns and then establishing the integrity and service of your store, all of which creates the correct value to buy.

The flooring industry is a challenging one, and as a company, Pavilion Floors tries not to leave any one individual sitting on an island without the support of the entire team.

What role should your sales reps and showroom staffers play in managing your social media content? Should someone at the corporate office be involved?

The multilayer flooring category is overrun by acronyms—LVT (luxury vinyl tile), WPC (wood plastic composite), SPC (stone plastic composite) and the like. Philippe Erramuzpe, member of the board at Multilayer Flooring Association (MFA) and chief operating officer at USFloors, has agreed to help us clear up the confusion.

"Concrete moisture is the predominant cause of flooring failures, costing more than $1 billion annually, not to mention cost of downtime while the floor is re-installed," says James Duffy, director of sales and marketing at Independent Floor Testing & Inspection (IFTI).

With the preliminaries of negotiating behind, let us begin in part two with some counter tactics once the best price is genuinely the last and biggest remaining concern.

In the world of digital marketing, we can't rest on what's now; we have to be prepared for what's next.