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Home » Topics » Columns

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social media marketing

How Dalton Carpet One Uses Social Media to Boost Customer Engagement

Katie rork about
Katie Rork
February 25, 2021
One Comment

Led by the idea that “people want to buy from people,” see how the retailer’s design team reached out to consumers in their local market and added a personal touch to virtual shopping.


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DeGraaf Interiors team

How to Create an Exceptional Retail Experience

Dave foster author
Dave Foster
February 25, 2021
No Comments

We asked questions about the finer points of creating an exceptional experience for customers.


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Floor Trends eMagazine

Discover Floor Trends' New eMagazine Experience

Kerntanja authorphoto
Tanja Kern
February 22, 2021
No Comments

Our new platform offers an improved magazine experience that goes beyond the typical flipbook digital edition.


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paycheck protection program

The Inside Scoop: Loan Forgiveness & Business Interruption

Dave foster author
Dave Foster
January 20, 2021
No Comments

The following are excerpts from a conversation we had with Jeff King about some of the elements surrounding the Paycheck Protection Program and other topics including business interruption insurance.


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setting business goals

Goal Setting: A Conversation with Matt Ketterman

Matt ketterman
Matt Ketterman
December 11, 2020
No Comments
I mentor several people and one of my mentees asked a few thought-provoking questions. Since she was curious about goals and goal setting, I figure you all may be as well.
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resolving objections

Creating Likeability Through Objections: Part 2

Buddy Wisdom
December 11, 2020
No Comments

In this issue, we discuss more ways to manage objections by breaking down the customer’s resistance.


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Michelle Anderson

Fabulance to the Rescue

Katie rork about
Katie Rork
December 7, 2020
No Comments

Michelle Anderson, an account executive for Bentley Mills and Modulyss, had been selling carpet out of her car at trunk shows. She recently stepped up her game by transforming a retired ambulance into the Fabulance—a mobile showroom.


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visualization kiosk

A Digital Renaissance for Flooring Retailers

A Conversation with Broadlume’s CEO Todd Saunders
Dave foster author
Dave Foster
December 7, 2020
No Comments

Broadlume has been a company on the move for the past few years and certainly an organization to watch in the floor covering industry, which is why we sat down with the company’s CEO Todd Saunders.  


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Tanja Kern

Residential Flooring On Track for 2021

Kerntanja authorphoto
Tanja Kern
December 7, 2020
No Comments
Like you, I cannot wait to close the book on 2020, and economists say we have a lot to look forward to for 2021.
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overcoming objections

The Likeability Series: Overcoming Objections in Flooring Sales

Buddy Wisdom
November 5, 2020
No Comments
In this article, we discuss how to overcome objections in a way that builds rapport with the customer.
Read More
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