With the preliminaries of negotiating behind, let us begin in part two with some counter tactics once the best price is genuinely the last and biggest remaining concern.

In the world of digital marketing, we can't rest on what's now; we have to be prepared for what's next.

Every thought, mood, and shift has a dichotomy: a duality, a flip-side, a split.

Consumers no longer visit multiple stores to get acquainted with floor covering; they go online. Understanding and reacting to this new and different approach to building traffic is central to life expectancy today in the retail sector.

I recently listened to an episode of the Long Story Short podcast by Bobbi Brown, makeup artist and ex-CEO of Bobbi Brown Cosmetics, where she interviewed Millard "Mickie" Drexler, owner of the J.Crew, Gap, Banana Republic, and Old Navy brands.

Flooring America recently launched the My Design Finder tool to help consumers easily identify flooring options in rooms that match their style and desired look.

If the other party is negotiating, there is a good chance they want to buy. If that is so, why would we look at negotiating as a negative thing?

Dave Elyachar, the founder of Big Bob’s Flooring Outlet, has been an extremely successful and imaginative floor covering retailer, an innovative businessman, as well as a shrewd and visionary entrepreneur.

Though businesses and professional circumstances run the gamut, I get many of the same inquiries from the people I meet. Here are a few of the questions I’m asked most often, followed by my responses.

The 43 members of the National Floorcovering Alliance met for their fall conference last month to strategize growth in today’s new norm of political pressures, strains on pricing and recruitment challenges.