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CTEF Tile Tip: Are All Tile Installer Certifications Created Equal?

Scott Carothers 2025
Scott Carothers
December 4, 2013

The short answer is NO!

Certifying the skills and knowledge of mechanics in many trades has become very popular. 


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Contractor’s Corner: The Role of the Flooring Contractor

Geoff Gordon
Geoff Gordon
December 4, 2013

The role of the flooring contractor is one of the least understood pieces of a flooring sales transaction. Without a flooring contractor, there is no install, no logistics and no one to warrantee the labor aspect of the job.


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The Trusted Sales Advisor: 10,000 Interviews

Kelly Kramer
December 4, 2013

Back in 1996, my wife Anne and I were trying to move from Southern California to Loveland, Colo., where we currently live. Our first task was to choose a realtor to sell our home. Next we set up appointments with two companies with which to have an initial talk/interview. 


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The Trusted Sales Advisor

Carpet Fibers: Soft to Hard and Back

Kelly Kramer
November 1, 2013

As I retailer myself I, too, have had these calls from customers who say, “My carpet is flattening out.” Well I’m sorry to break the news to you and the fiber companies/mills that make and sell soft yarns: They’re supposed to flatten.


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Freadreacea Talks About His Business Philosophy and Competing in a Tough Market

Dave Foster
Dave Foster
October 7, 2013
Nick Freadreacea, is the owner of The Flooring Gallery, a six-store chain with locations in Louisville and Lexington, Ky. and Madison and Columbus, Ind.


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Quit Blaming the Installers

Matthew Spieler
October 7, 2013
When I first started covering the flooring industry nearly 20 years ago I learned there were a few issues that had “always” been around.


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The Trusted Sales Advisor

Building Trust

Kelly Kramer
October 7, 2013
To start out on this first column, I have to say I’m thrilled to be invited to write an on-going column for Floor Trends.


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Quality Acoustic Underlayment: A Worthwhile Win-Win Upsell for Customers and Sales Personnel

Kelly Kennedy
October 7, 2013
Upselling underlayment for new hard surface flooring is a win-win opportunity every salesperson should take advantage of as often as possible.


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Commercial Possibilities (Delivering Those Commercial Jobs)

Dave Stafford
October 7, 2013
OMG, I wish I’d never heard of this job, let alone sold it!” Sound familiar? It’s August and you now have to make good on all those promises you made when you got the project.


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Installing Laminate Flooring Around a Fixed Object

Reggie Hill
January 19, 2001
One of the most challenging installations an installer can face is the installation of flooring around a fixed object. It does not matter what the product is - vinyl, ceramic, wood, laminate - it just does not matter. Fortunately, with a little pre-planning, finesse, and the right tools, you can install laminate flooring around the object perfectly.
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