Since joining the flooring trade press over 22 years ago I’ve attended countless trade shows, conventions and sales meetings, along with an untold number of industry-related events.
This is neither a boast nor complaint as this is an integral part of any trade journalist’s job.
I find it fascinating to listen to and read what other people have to say about social media, especially when they are trying to tell you why or why not it is something in which a business should invest any of its time and resources. First, let me make it perfectly clear I’m by no means proclaiming myself as some sort of expert on how to use the growing number of social media platforms out there. I am saying that I do recognize when you truly understand what exactly social media is you will understand as a businessperson—be it residential or commercial—why your company must be engaged in it.
During the course of my nearly 22 years of writing and reporting for this industry, I’ve been to countless residential and commercial trade shows, conventions, meetings, etc., not to mention on a daily basis being able to communicate with people throughout the country from every level and sector of the industry.