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Home » Authors » Matthew Spieler
Matthew Spieler

Matthew Spieler

Matthew Spieler is the former editor of Floor Trends.
Articles

ARTICLES

Matthew Spieler

Leave of Absence

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Matthew Spieler
May 18, 2016
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The flooring industry is still very much a people industry. People design the products, people distribute them, they sell them—to people—and, lastly, people install the goods.


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Matthew Spieler

You May Think You've Read This Before

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Matthew Spieler
April 1, 2016
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When it comes to journalism, be it trade or consumer news, there are stories that inevitably get repeated on an annual basis.
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Matthew Spieler

Flooring Product Diversification is Nothing New

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Matthew Spieler
March 1, 2016
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In recent years, buying groups and even manufacturer-aligned organizations have been trumpeting to retailers the notion of product diversification.
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Matthew Spieler

Why It's Important to Attend Flooring Industry Events

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Matthew Spieler
February 1, 2016
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Since joining the flooring trade press over 22 years ago I’ve attended countless trade shows, conventions and sales meetings, along with an untold number of industry-related events. This is neither a boast nor complaint as this is an integral part of any trade journalist’s job.
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Matthew Spieler

Instead of Resolutions, Take Action on Your Flooring Retail Business

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Matthew Spieler
January 1, 2016
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We may be just at the start of the New Year, but by now the majority of Americans are already close to breaking their New Year’s resolutions.
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Matthew Spieler

Flooring Retailers: Get Ready for a Good Year

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Matthew Spieler
December 1, 2015
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While there is still one month left in the year, it’s a pretty safe bet to say 2015 didn’t set the business world on fire. Yet, in the end, it will still be a better year than 2014.


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Matthew Spieler

Cause Marketing for Flooring Retailers

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Matthew Spieler
November 4, 2015
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The fall season is in full swing and before you know it the year’s major holidays will be upon us.


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Matthew Spieler

Understanding Social Media for Flooring Retailers

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Matthew Spieler
October 6, 2015
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I find it fascinating to listen to and read what other people have to say about social media, especially when they are trying to tell you why or why not it is something in which a business should invest any of its time and resources. First, let me make it perfectly clear I’m by no means proclaiming myself as some sort of expert on how to use the growing number of social media platforms out there. I am saying that I do recognize when you truly understand what exactly social media is you will understand as a businessperson—be it residential or commercial—why your company must be engaged in it.


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Flooring America

Flooring America Tells Members to Diversify Beyond Flooring

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Matthew Spieler
September 1, 2015
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There once was a time when being a flooring dealer meant you sold 70% to 90% carpet with some resilient thrown in for good measure.


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Matthew Spieler

People Buy From People They Like

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Matthew Spieler
August 31, 2015
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During the course of my nearly 22 years of writing and reporting for this industry, I’ve been to countless residential and commercial trade shows, conventions, meetings, etc., not to mention on a daily basis being able to communicate with people throughout the country from every level and sector of the industry.


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