Danielle Clair Simpson has worked with BNP Media’s flooring publications in various capacities since 2012. Currently as managing editor of Floor Covering Installer and Floor Trends, she continues to learn and grow within the industry. Danielle has a degree in journalism from Eastern Michigan University and a master’s degree in public relations and organizational communication from Wayne State University.

A pioneer in the industry’s digital media, Dave Foster launched the industry’s first news and information websites, culminating with TalkFloor.com, the industry’s first site offering both audio and video interviews and industry news as it happens. Now with BNP, Foster will continue to travel the industry interviewing its movers and shakers and offering his thoughts in this blog.

Tanja Kern

Tanja Kern became group editorial director of Floor Trends and Floor Covering Installer in 2016. With more than 15 years of editorial and strategic communications experience in the architecture and design community, Tanja combines her journalistic acumen with a passion for flooring. She has a master’s degree in journalism from Northwestern University’s Medill School of Journalism.

Morgan Laidlaw

Morgan Laidlaw joined Floor Covering Installer and Floor Trends in 2017 as digital content editor, having previously worked for another BNP Media brand for two years. She has a master’s degree in English from Wayne State University in Detroit, and also teaches composition courses at the University of Detroit Mercy.

Irene Williams

Irene Williams, Founder and CEO of Msg2Mkt, started her business as a freelancer in 2009. Coming from an established, nearly 20-year career as a PR and creative leader in the agency world, Williams first focused on providing services she could manage solo such as marketing communications consulting, copywriting, creative projects, and social media program implementation. The market consistently sent the message that it wanted more services: public relations, full marketing and social media programs, email and content marketing, video production, event planning, branding, website creation. To answer increased demands, Williams began assembling account teams and bringing in partners to take Msg2Mkt to the next level.

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