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Paul Hambidge

Factory Direct Founder, Paul Hambidge, has 35 years of flooring industry knowledge and experience from an installation, manufacturing, maintenance and design perspective. He began as an installer of large commercial flooring projects for multiple retailers. As Managing Director of Factory Direct Flooring, Paul has been in all aspects of flooring and worked with some of the largest producers of wood flooring, vinyl flooring, and laminate floors.

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Op-Ed

The Waterproof Laminate Myth: Why Consumer Expectations May Never Be Met

Paul Hambidge

April 23, 2025

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Despite surging global demand for "waterproof" laminate flooring, UK industry veteran Paul Hambidge of Factory Direct Flooring reveals why this sought-after product remains an illusion, sharing insights from years of rigorous testing that American consumers should consider before their next flooring purchase.