Sandy Montero

Santiago Montero has been covering the flooring market since 1988. He has spoken to hundreds of retailers, manufacturers and distributors as they’ve generously shared their struggles and their challenges as well as their successes and triumphs during this time of unprecedented change in the industry. He can be reached at monterosantiago@gmail.com.

Is Back to School Your Next Opportunity?

Sandy Montero

September 8, 2020

No Comments

As homeschooling takes on a new meaning (and new challenges), there might be an opportunity to focus on creating dedicated spaces for kids right at home.

To Make The Best of It, Flooring Industry Should Prepare for The Worst

Sandy Montero

August 5, 2020

No Comments

No one likes to confront the possibility that this pandemic and its economic impact will be felt for a long time and that it could possibly change the world in uncomfortable ways, and perhaps forever. But maybe we should.

Be A Part of the Recovery on Main Street and Online

Sandy Montero

July 15, 2020

No Comments

Now that states and businesses are beginning to open up, you need to take a close look at what opportunities are out there for the future of your store, your employees and your community.

Lessons From the Great Recession

Sandy Montero

June 12, 2020

No Comments

It wasn't that long ago that America faced the biggest economic decline since the Great Depression. As painful as that experience was, perhaps it's time to look back and reflect on what strategies served you then and how those may help save your business now as we all struggle to return to some semblance of normal.

Product Innovation Drives LVT Sales

Sandy Montero

May 15, 2020

No Comments

Chances are luxury vinyl products, in every configuration and construction you can think of, will drive as much as 40% or more of specialty retail sales for the next several years.

TISE Takeaways: Innovations, Trends and Education on Display at Flooring Show

Sandy Montero

April 27, 2020

No Comments

This year, we've been hit with everything from the Coronavirus and the presidential impeachment trial, to be followed closely by the Super Bowl and the Iowa caucus. But none of it detracted from the success of The International Surface Event (TISE).

NWFA conducts flooring installation training

Flooring Installation Outlook Just Got Better

Sandy Montero

March 31, 2020

No Comments

You don’t need me to tell you how bad the installation crisis is. But maybe I can share with you some of the things I’ve been hearing that are giving me a more hopeful outlook.