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Home » Authors » Warren Tyler
Warren Tyler

Warren Tyler

Warren Tyler is widely recognized as one of the nation's leading sales educators and has enjoyed a particularly close association with the flooring industry for nearly five decades. He opened an installation and cleaning service at 22 and grew the business to become a successful five-store operation before selling it in 1985. He then started to use his experience to assist other retailers. He served for seven years on the board of the Retail Floorcovering Institute and has written extensively for trade and consumer audiences. The educational material he has authored includes the highly acclaimed book Warren Tyler on Retail Five as well as Guideposts to Success, How to Make Money with Customer Service, The Art of Seling Retail, Warren's Sales Seminar on CD, Real Customer Service, The Awesome Power of Leadership and the DVD Unleashing Your Selling Potential. He regularly gives presentations at Surfaces, Coverings and other industry gatherings. Warren welcomes your comments.

Articles

ARTICLES

government regulation

Independent Flooring Retailers' Reasons for Optimism

Warren Tyler
Warren Tyler
May 10, 2017
One Comment
As a long-time champion for independent flooring retailers, I believe there are reasons for great optimism.
Read More
teach kids the value of hard work

Breed Your Own Installers

Warren Tyler
Warren Tyler
March 7, 2017
No Comments

“There are no installers out there.” “I can’t get installers.” These are common complaints of flooring retailers. The first statement is partially true. The second is false.


Read More
consultation with clients

Follow the Simple Rules to Become a Market Leader

Warren Tyler
Warren Tyler
January 6, 2017
No Comments
There is nothing complicated about success in business or as a nation.
Read More
carpet cleaning

Keep Your Customers Coming Back with Carpet Cleaning

Warren Tyler
Warren Tyler
December 6, 2016
No Comments
The car companies are among the smartest retailers because they provide extensive maintenance services for what they sell, which keeps customers coming back.
Read More
car parked in lot

Go With the Flow to Build Your Career in the Flooring Business

Warren Tyler
Warren Tyler
November 8, 2016
No Comments
Early on in my journey from mediocre to great, I opened a flooring store in a New York suburb with a partner.
Read More
showroom layout

How to Become a Good Flooring Store

Warren Tyler
Warren Tyler
October 6, 2016
No Comments

Last month’s column, “Good Store, Bad Store!”, was a take-off of a three-part column written years ago that received a tremendous positive response with most owners seeing themselves as a bad store.


Read More
Carpet One Floor & Home

Good Store or Bad Store? - Tips for Flooring Retailers

Warren Tyler
Warren Tyler
September 9, 2016
No Comments
Years ago, I published a column that received more attention from retailers than any I have ever written.
Read More
sleeping on the job

What It Takes to Succeed in Flooring Retail

Warren Tyler
Warren Tyler
August 4, 2016
No Comments

My friend, the famous Lew Smith, said during a phone conversation some years ago, “Warren, you are unconscious, aren’t you?”


Read More
Builders Floor Covering and Tile showroom

Flooring Showrooms That Sell

Warren Tyler
Warren Tyler
July 15, 2016
No Comments
Large retailers put thought and planning into designing their showrooms. Why? Because it sells.
Read More
Customer interests

Flooring Retailer Basics

Warren Tyler
Warren Tyler
June 15, 2016
No Comments

The basics of salesmanship can’t be reviewed enough.


Read More
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Retailers Share Top Takeaways from Shaw Flooring Network Convention

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Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

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What Shaw Flooring Network Dealers are Banking on for 2025

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