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Home » Authors » Warren Tyler

Articles by Warren Tyler

Advanced Certifications for Tile Installers testing at Coverings

The Retail Flooring Training Revolution

Warren Tyler
Warren Tyler
May 16, 2016
No Comments
From 1985 until my unforeseen double heart valve replacement in 2010, most of my peers considered me the premier sales trainer in the industry.
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Installation demonstration at TISE

The Other Half of the Flooring Sale

Warren Tyler
Warren Tyler
April 1, 2016
No Comments
Many customer complaints can easily be avoided during the sale if she knows what to expect.
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Flooring trade press magazines

The Indispensable Flooring Trade Press

Warren Tyler
Warren Tyler
March 1, 2016
No Comments
For those readers who haven’t noticed, the trade press has improved greatly over the years.
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Showgoers at 2016 conneXtion event

Are Flooring Contractors and Retailers Going to Lose Their Independence?

Warren Tyler
Warren Tyler
February 1, 2016
No Comments
Recently, the government has been redefining the meaning of an independent contractor. Much has been written in the trade press and by the WFCA about the issue, the contents of which dealt with the rules that have been put into place with nary a word about why this came about, or more importantly, are these rules fair or what can be done about them?
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Waiting for your store phone to ring?

Effective Advertising and Promotion for Flooring Retailers

Warren Tyler
Warren Tyler
January 1, 2016
One Comment
For smaller retailers advertising seems to hold a great fear: “What if I spend all this money and no one shows up at the door?”
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Big-box stores becoming more customer-savvy

Good Information and Bad Information for Flooring Retailers

Warren Tyler
Warren Tyler
December 1, 2015
No Comments
A series of articles I wrote several years ago titled “Good Store, Bad Store!” stated that all successful stores do all the same things right, and all the less successful stores do all the same things wrong.
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Professional retailers display large samples on private displays

Floor Retailing 101

Warren Tyler
Warren Tyler
November 5, 2015
No Comments

It’s becoming apparent that as the years go by, things have changed and there are a lot of new faces in the industry.


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showroom at Pierce Flooring & Design in Billings, Mont.

Nothing Changes in Flooring Retailers' Showrooms—So Change It

Warren Tyler
Warren Tyler
October 7, 2015
No Comments

You know it is time to develop new interests when you’re on vacation and spend your time visiting flooring showrooms after 55 years in the business. Knowing as much or more than anyone in the industry about showroom design and layout, and having designed dozens of showrooms across the nation that actually helped the sales process, I’ve found the average retail showroom has shown little or no improvement since my entrance into the industry.


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Steinbach's Flooring Canada

Selling in Today’s Retail Environment: How to Design a Flooring Showroom

Warren Tyler
Warren Tyler
August 31, 2015
No Comments

To be fair, manufacturers and retailers have different agendas.


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Successful Selling

Selling in Today’s Retail Environment: Proof of What Works

Warren Tyler
Warren Tyler
August 5, 2015
No Comments

I’ve been writing for the trade press for nearly 30 years and never noticed during this time the most important element of selling is used in almost every human interaction.


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What Shaw Flooring Network Dealers are Banking on for 2025

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Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

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Shaw Flooring Network Retailers Report Post-Election Sales Surge

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