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Columns

The Retail Flooring Training Revolution

By Warren Tyler

From 1985 until my unforeseen double heart valve replacement in 2010, most of my peers considered me the premier sales trainer in the industry. The replacement valves didn’t work as well as those nature had provided, and for years I neither had the desire nor energy to continue my schedule. I was a retailer for 27 years prior to my career as a trainer and installer and a rug cleaner before that. This background allowed me to connect with retailers and their staff, which contributed to my success.

Throughout this time, it was a full-time job convincing most retailers they needed training at all. Despite this, I travelled almost 50 weeks a year. I was a fixture at almost every floor covering show and retailers’ convention, and loved what I did. (Before my unexpected heart valve problem, I had ordered quantities of my books, including the best-selling sales book in the industry. I have limited quantities of my 13-week in-store sales DVD which has received plaudits from outside the industry. For groups and larger retailers, I am willing to nearly give them away. Please contact me.)

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