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Commercial FlooringResidential FlooringBusiness Insights

How to Choose an Outsource Estimating Service That Aligns with Your Flooring Business

By Kathy Case
balancing resource planning and budget control

Image: Jerome Maurice / iStock / Getty Images Plus / via Getty Images

May 22, 2025

The flood of emails from estimating services is a familiar nuisance. While these emails are often ignored, there comes a time during peak demand when hiring an estimating service becomes tempting. Selecting the right service seems like a daunting task. The key is to start your search during slower periods, allowing ample time to evaluate your options. Assess their industry experience and get references to determine if they are attuned to the specific needs and challenges you face. Their expertise can save you from costly errors and ensure that they align with your expectations and standards. Consider their communication methods including their geographic location(s) and working hours. Ultimate success occurs when there is cohesion between you and them. Well-qualified estimating services should be a positive and seamless extension of your estimating team. 

Assess Industry Experience and Expertise: Industry-specific experience is vital. They should demonstrate a solid track record in the flooring industry ensuring they understand your unique needs and challenges. 

Request References: Check their reputation by asking for references. Feedback from other contractors can provide insights into their reliability and quality of work. 

Evaluate Their Estimating Process and Software: Ensure their estimating methods and software align with yours. Compatibility can streamline integration and minimize disruptions. Use of the same software is a significant plus. 

Quality Assurance and Accuracy Policies: Inquire about their accuracy rate and quality assurance processes. Reliable services should have stringent measures in place to ensure high-quality and accurate estimates, minimizing costly errors. 

Communication Methods: Understand their preferred communication channels; email, phone, Zoom, or other software. Effective communication is crucial for smooth collaboration and timely updates. 

Turnaround Time and Flexibility: What are their standard turnaround times and flexibility in meeting urgent deadlines. Knowing their ability to deliver estimates promptly during peak periods is essential to avoid project delays. 

Cost Calculation: Understand their cost structure and ensure there are no hidden fees. A clear and predictable pricing model helps in budgeting and financial planning. 

Information Security and Confidentiality: Ensure they have a system to secure your project details and commit to confidentiality. Protecting sensitive information is critical to maintaining your business's integrity. 

Current Capacity: Assess their current workload and capacity to scale. A service already stretched thin may not provide the quality and timeliness you need. 

Service Terms and Levels: Review their service terms and any available service levels. Different plans may offer varying benefits and costs. Choose the one that best fits your needs and budget. 

Geographic Location and Working Hours: Time zone differences can impact communication and project timelines, so ensure they can align with your schedule or make necessary adjustments. 

Onboarding Process and Training: Effective integration is key. Understand their onboarding process and the training they provide. Proper onboarding ensures seamless collaboration and efficient operations, similar to hiring an in-house estimator. 

Learn how to overcome challenges in commercial estimating

Test Project: Before committing, request a test project. This trial allows you to evaluate their capabilities, turnaround time, communication skills, and delivery methods with a project of your choosing.  

By following these guidelines and conducting your research during slower periods, you can make an informed decision about the right estimating service for your flooring business. Early selection allows for stress-free onboarding and training, setting you up for success when demand peaks.

KEYWORDS: business management contractors flooring installers flooring retail

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Kathy Case, founder, Quantify North America, started her career in 1979 with a commercial tile contractor that performed complex ceramic tile, terrazzo and stone including olympic swimming pools, sand cushion terrazo, marble slab walls and floors. She developed her skills of reading and interpreting contract drawings through her work as a ceramic tile installer, a project manager, a salesperson, and an executive manager.

After 15 years, she expanded her skills to include all flooring types. During this time, she was a member of the Construction Specifications Institute where she learned the challenge that spec writers had to release bid documents quickly. Through the relationships built at CSI, she recognized the need for speciality trades to take the responsibility of filling the gaps between the specs and industry practices; this led to her focus on estimating in 2009. Over the next 10 years, she worked for prominent flooring contractors during which time she became familiar with different ways that contracts go to market. In 2019, after managing teams of estimators, she developed this estimating service.

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