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The following are excerpts from a conversation we had with Jeff King about some of the elements surrounding the Paycheck Protection Program and other topics including business interruption insurance.
We know that digital marketing and advertising promotions can have a powerful reach and yield favorable results, and in light of the pandemic, retailers—with help from their manufacturer partners—are relying heavily on digital sales and advertising tactics now more than ever to maximize their outreach to consumers.
We had an opportunity to sit down with Scott Levy, president of Arley Wholesale, a leading importer and East Coast distributor of ceramic tile, stone and sundries. Realizing that distributors perform unique tasks, many of which are on the international stage, our goal was to gain some insight into these tasks and how the company dealt with them in the midst of this never-before-experienced lockdown.
