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Home » Authors » Colin Litow
Colin Litow

Colin Litow

Colin Litow joined James Hardie as the product manager for the interiors segment in August of 2017. He is responsible for providing technical knowledge and product support, as well as championing the innovation process for the HardieBacker product line. Prior to James Hardie, Colin worked at Kraft Heinz in brand management, where he innovated and launched products, working on brands such as Stove Top Stuffing®, Shake ‘N Bake® and Classico®. Colin graduated from the University of Michigan with an MBA, the University of Wisconsin-Madison with a MS in structural design engineering, and Syracuse University with a BS in civil engineering.

Articles

ARTICLES

cement rigid backer boards
Installation Issues & Solutions

The evolution of cement backer boards

Colin Litow
Colin Litow
April 15, 2019

Like most innovations and inventions, rigid cement backer boards were born out of necessity. Historically, builders would use drywall or wood to support tile installations because these two materials proved to work well at first, but they inevitably failed over time.


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