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Home » Authors » Kelly Kramer
Kelly Kramer

Kelly Kramer

Based in Loveland, Colo., Kelly Kramer is an author, inventor and owner of Kelly’s Carpet Wagon. He is a 27-year veteran of the flooring industry, with 25 of those years as a retail sales advisor. To contact him with questions or to book him for public speaking engagements, call or email: (970) 622-0077; retaileducation@netzero.net

Articles

ARTICLES

Just because you can do something doesn't mean you should

Ethical Flooring Sales

Kelly kramer 200px
Kelly Kramer
April 10, 2017
No Comments

About nine months ago during the presidential race, I pulled up at a stop light behind a car that had this saying printed on the back of its trunk: “Just because you can do something doesn’t mean you should.”


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going against the flow

Ethical Selling is Not Easy

Kelly kramer 200px
Kelly Kramer
March 7, 2017
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Looking back at more than three decades of time that I’ve been selling various products, I’ve seen some nice changes in the direction of the ethics and honesty of how sales people are taught to sell.
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hand loom

The Ever-Changing World of Floor Coverings

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Kelly Kramer
February 6, 2017
No Comments

As a student of flooring since the early 1980s, I’ve seen a long history of changes in the products, selling techniques, and buying trends of our floor covering customers.


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Kelly and Anne Kramer's recently-built house

Finding Common Ground with Flooring Customers

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Kelly Kramer
December 6, 2016
No Comments

A big part of what I believe about “selling clean” with honesty and ethics is finding a way to use stories about yourself in the community that you live in.


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kitchen flooring

Sell More Flooring by Figuring Out Needs, Wants and Means

Kelly kramer 200px
Kelly Kramer
November 8, 2016
No Comments
There’s always been this debate among floor covering sales trainers about what is most important in a sales presentation.
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alpacas

Gain Trust on the Phone to Sell More Flooring

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Kelly Kramer
October 6, 2016
No Comments
More than 30 years ago, I worked as a sales person for a very large furniture chain in Saginaw, Mich.
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fixing problems

Flooring Retailers Build Customer Loyalty with Great Follow-up

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Kelly Kramer
September 9, 2016
No Comments
Every once in a while I have to remind myself what a lucky guy I am: I have a wonderful wife, Anne; great family and friends; a comfortable life and my health.
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couple

Selling Flooring: Helping Couples Come to a Consensus

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Kelly Kramer
August 4, 2016
No Comments
Just last week, I had a couple come into my store that had purchased flooring from me about a year ago.
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relaxed and upfront with customers

Selling Flooring: Sharing Information with Consumers

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Kelly Kramer
July 15, 2016
No Comments

When I’m doing training for retail flooring chains or talks at floor covering association dinners, I always include a section on “what needs to be said” to prospective buyers.


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in-home flooring estimate

Closing In-Home Flooring Estimates

Kelly kramer 200px
Kelly Kramer
June 15, 2016
No Comments
Throughout my 30-plus years as a floor covering retail sales advisor, store manager, company owner, sales / product knowledge trainer, manufacturer’s representative, columnist, author, inventor (layout tool) and consumer advocate, I’ve worked to perfect the positive buying experience for my future buyers.
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