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Residential FlooringColumnsBusiness Insights

Flooring Retailers Build Customer Loyalty with Great Follow-up

By Kelly Kramer

Every once in a while I have to remind myself what a lucky guy I am: I have a wonderful wife, Anne; great family and friends; a comfortable life and my health. I also get to write a column that helps me even more than my readers.

Often I’m asked how I can continue to come up with new ideas for each column. This is a great question when you consider I’ve written almost 600 columns—all on the subject of retail education. But my answer is quick: I’m fortunate to work daily in the field that I write about. There is not a day that goes by on the sales floor or out on an in-home estimate that I don’t see a situation to be written about. I figure if I’m having trouble or success with something then it is a topic that my retailers could benefit from.

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