Successful flooring salespeople excel by asking questions and actively listening to customer needs, recognizing that flooring represents a significant, infrequent purchase for most consumers who rely on professional guidance—a strategy that drives not only immediate sales but cultivates valuable repeat business and personal referrals.
University of Ceramic Tile and Stone (UofCTS) will present the course, "How to be a Professional Architectural Sales Rep," during Coverings 2025 at the Orange County Convention Center in Orlando, Florida.The course teaches how to be a successful professional architectural sales representative and provides tactics for helping to ensure you make the sale.
The National Wood Flooring Association (NWFA) has launched an updated series of sales-focused courses on its online learning platform, NWFA University (NWFAU).
Flooring inspection consultant Ralph Godfrey compares retail flooring training attitudes that exist today with the training philosophy of industry training legend Ray Kaster who owned Kaster Carpet Villa in the 1970s.
Through a combination of pre-recorded product content and a mix of live interaction, Stanton aims to inspire customers with its new collections and initiatives across its family of brands for 2022.
If you have been in business long enough, a bad news customer has burned you. They will waste your time, energy, resources, and in some cases, maybe even damage your reputation.
