As a follow up to the overwhelming positive response from its 2021 debut, Stanton is preparing to host its second virtual one-hour event scheduled for April 14, to showcase its 2022 introductions in video format to its customer base. There will be two options to join to accommodate for different time zones and schedules: the first session at 11am EST and the second at 2pm EST. Electronic invitations have been emailed to all customers of the Stanton family of brands.
Stanton said it has taken an aggressive approach to present its new products across a variety of channels, exhibiting at regionals shows and Surfaces 2022, while simultaneously ramping up digital initiatives and developing an extremely informative, well-organized and visually impressive presentation segmented across its family of brands into a concise one hour event for its customers.
“With the incredible adoption rate of video conferences, webinars, zooms and teams meetings over the last couple of years, Stanton has embraced this form of interaction with our customers and is maximizing the opportunity to showcase our products in a multitude of ways,” said Senior Director of Marketing Christine Zampaglione. “We have elevated the quality of our video presentation to be able to accurately convey texture, color, pattern and style. The presentation is a great way to excite and inspire our customers about all of our new products coming throughout the year.”
The presentation will only require a one-hour commitment, which was high on the priority list of objectives.
“We recognize the value of our customers’ time and our marketing team has produced an informative, product centric presentation that we know our customers will appreciate,” said Jonathan Cohen, CEO of Stanton. "The conference was titled 'Reaching Higher Ground' as a play on the flooring industry as well as the virtual platform and nature of the entire initiative. Our goal for “Reaching Higher Ground 2022“ was exactly that to reach higher ground and continually innovate and push boundaries not only from a product perspective, but in every aspect of how we service our customers.”
“While this event will serve as a great additional format we look forward to showing 2022 products to our customers in person as nothing can replace seeing and feeling all of our beautiful products” states Cohen.
If you are interesting in attending the webinar, you can select your session below and complete the registration form.
Session A: Thursday April 14th at 11:00 AM EST
Session B: Thursday, April 14th at 2:00 PM EST