In a time when every prospect counts, there is such a thing as a bad news customer. If you have been in business long enough, a bad news customer has burned you. They will waste your time, energy, resources, and in some cases, maybe even damage your reputation.
We expect challenging customers. We knew this when we signed on. These are people we do our best to please. We are set up to learn from the experience and in doing so, we streamline our business. But I am talking about really bad customers. The kind that can cost you money, and I mean a lot of money. They will destroy your reputation and the morale of your staff. Such customers are utterly disruptive, and in the end, impossible to do business with. Once materials are installed, it is difficult to cut your losses. The only thing we learn from these customers is to never accept such outrageous behavior again.