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Home » Authors » Kelly Kramer

Articles by Kelly Kramer

Big boxes fall short in pricing higher-end flooring

Small Boxes Should Always Beat the Big Boxes

Kelly Kramer
Kelly Kramer
April 1, 2016
No Comments
Every day I thank my lucky stars that my retail “small box” store is located between two “big boxes.”
Read More
A variety of available flooring products and choices

Flooring Sales: Presenting the Right Price and the Right Product

Kelly Kramer
Kelly Kramer
March 1, 2016
No Comments
When your next buyer walks onto your showroom floor, you have to ask yourself what is on their mind.
Read More
Antrim carpet sample

Eliminating Flooring Competition: It's Not a Race to the Bottom

Kelly Kramer
Kelly Kramer
February 1, 2016
No Comments
Your competition is either very good or very poor at what they do.
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Ask questions

Flooring Retailers: Remembering Old Habits in the New Year

Kelly Kramer
Kelly Kramer
January 1, 2016
No Comments
Let me start by wishing you and yours all the love and joy that family, friends, and our pets give us in the New Year. You know the truly important things in life.
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Kelly Kramer closing an in-home estimate

On-Site Estimating: Success for Flooring Retailers

Kelly Kramer
Kelly Kramer
December 1, 2015
No Comments

In the 20-plus years I’ve been writing training manuals and advice columns, this subject is the one I’ve written about the most often.


Read More
Being liked is important

Making Flooring Customers Feel Special

Kelly Kramer
Kelly Kramer
November 5, 2015
No Comments

There is no question one of the strongest traits of being a great salesperson is to be liked. Make a person feel special and they will like you.


Read More
Good salesperson interviews customers

Selling Floors Means Sharing the Pros and Cons

Kelly Kramer
Kelly Kramer
October 7, 2015
No Comments

Every time I’m in a situation where a salesperson is presenting a product to me, I generally have a couple of problems believing what I’m being told.


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Positive Reinforcement

The Trusted Sales Advisor: We All Need Positive Reinforcement

Kelly Kramer
Kelly Kramer
August 31, 2015
No Comments

You may have seen my column about a year ago where I showed a picture of the house my wife, Anne, and I are building?


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Selling

The Trusted Sales Advisor: Learn To Relax, It’s Catchy

Kelly Kramer
Kelly Kramer
August 5, 2015
No Comments

Just about any retail sales trainer I’ve ever listened to will tell you to greet your customers at the door and never leave their side until they buy or walk away.


Read More
Voting Ballot

The Trusted Sales Advisor: Square Yard vs. Square Foot: Was it Really that Hard?

Kelly Kramer
Kelly Kramer
July 1, 2015
No Comments

Do you remember when the flooring industry went through the big controversy about whether to switch the sales of carpet and vinyl from being sold by the square yard to being sold by the square foot?


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