Your competition is either very good or very poor at what they do. You may never know the few that are very good, but I believe that most of my store’s competition is very poor. Mostly because of the confidence I have in myself that I know more, have better people skills and have methods of extracting my buyers’ true wants, needs and means. When you understand the phrase “competition starts at home,” you’ll start to get the overall picture.
Because of my position of being an educational columnist, hired trainer for flooring companies, and author of product knowledge and sales training manuals, I get a ton of questions on how to handle various situations of competition. Quite frankly the majority of those questions are on how to beat competition on low prices. The rest are usually on how to beat disreputable (cheating) companies and the big box stores.