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Home » Keywords: » marketing and sales

Items Tagged with 'marketing and sales'

ARTICLES

CALI booth at TISE 2025

TISE 2026 Showcases Next-Gen Flooring and Surface Innovation

FLOOR Trends & Installation Editors
October 22, 2025

The International Surface Event returns to Las Vegas Jan. 27–29, 2026, uniting flooring, stone, and tile leaders to showcase cutting-edge design, tech innovation, and sustainable solutions.



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a busy trade show booth

Brazil Claims Hall 1 at Marmomac 2025

Brazilian natural stone industry to debut exclusive pavilion in Verona
FLOOR Trends & Installation Editors
September 12, 2025

For the first time, Brazil will showcase its natural stone industry in an exclusive hall at Marmomac 2025, uniting 41 companies in Verona, Italy.


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Georgia Sea Turtle Center rehabilitation and research facility
From Ocean Waste to Ocean Heroes
Sponsored By
Mohawk

How Mohawk's SolidTechR is Transforming Conservation and Commerce

When flooring becomes a conservation tool, retailers discover the power of purpose-driven products
Tanja Kern Headshot 2023.png
Tanja Kern
August 18, 2025

Rather than abstract claims about sustainability, SolidTech R offers a tangible connection between consumer choices and conservation outcomes. Each installation becomes a visible demonstration of circular economy principles in action.


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Dining room with wood floors

Hartco Launches Space-Saving Hardwood Display

New Format Transforms Solid Hardwood into High-Impact Retail Destination
FLOOR Trends & Installation Editors
August 11, 2025

AHF Products unveils new retail display featuring 48 solid hardwood SKUs in 60% less space, with early adopters reporting 10% sales increases.


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Gold Standard Sales Readiness

Silicon Valley Sales Frameworks Come to Commercial Flooring

Mark Bischoff
Mark Bischoff
August 11, 2025

Starnet members are swapping "cradle to grave" project bidding for Silicon Valley-style subscription models. Team selling, recurring revenue, and proven tech frameworks promise predictable income and happier employees—if contractors can make the leap.


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Logo

Henry Launches TrueBlue Flooring Solutions Campaign

FLOOR Trends & Installation Editors
July 9, 2025

Henry, a brand under Ardex Group, has unveiled its TrueBlue Flooring Solutions campaign, highlighting the company's decades-long reputation for contractor trust and product innovation in the flooring installation market.


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company branding
Stand Out Before You Step In

Branding and Marketing Strategies for Flooring Contractors

Marissa Luznar
Marissa Luznar
June 26, 2025

Commercial flooring contractors: Stop competing on price alone. Learn four branding strategies that help you win jobs as the trusted partner, not the lowest bidder.



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Real American Hardwood

Hardwood Industry Targets Plastic Building Materials After California Fires

FLOOR Trends & Installation Editors
June 6, 2025

America's hardwood manufacturers are using California's recent fires—which destroyed over 18,000 structures—to highlight safety concerns about plastic building materials, as the industry faces growing competition from synthetic alternatives.


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Cyncly booth at Mohawk Edge 2025

Mohawk, Cyncly Partner to Help Flooring Dealers Drive Digital Marketing Success

Beth Miller
Beth Miller
January 15, 2025

As flooring dealers roll into a new year rife with uncertainty, flooring manufacturers like Mohawk are focused on ensuring their aligned dealers have the tools and resources needed to streamline their operations to boost sales and decrease costs. Cyncly has partnered with Mohawk to help dealers achieve those goals. 



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Southwest Flooring Market logo

Southwest Flooring Market Kicks Off Despite Weather Concerns

FLOOR Trends & Installation Editors
January 9, 2025

The Southwest Flooring Market, Adleta Winter Product Show, and dealer meetings for Shaw Floors and BPI converge at the Loews Arlington campus January 8-9, 2025, despite challenging weather forecasts.


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More Articles Tagged with 'marketing and sales'

EVENTS

Webinar

7/28/16
Online

Two Must-Have Programs for Contractor Employees Working in Health Care Facilities

There have been many changes to regulations and increased safety concerns for floor covering contractors completing work in health care settings. Read More

Industry

1/9/19
Embassy Suites DFW North
Grapevine, TX
United States

Shaw Connect 2019 Dallas

A Shaw regional conference offering customers the chance to see the company's 2019 carpet and hard surface introductions. Read More
More Events Tagged with 'marketing and sales'
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Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the FLOOR Trends & Installation audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of FLOOR Trends & Installation or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

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  • Georgia Sea Turtle Center rehabilitation and research facility
    Sponsored byMohawk

    How Mohawk's SolidTechR is Transforming Conservation and Commerce

  • Woodura Herringbone 2.0
    Sponsored byBjelin

    The Herringbone Floor of the Future

Popular Stories

AHF Products logo

AHF Products Completes Purchase of U.S. Rigid Core Flooring Manufacturing Facility

Unilin Logo.jpg

Matthew Oliver Joins Unilin Technologies as Sales Director North America

NWFA Michael Martin interview.jpg

Peachey Hardwood Flooring Appoints Industry Leader Michael Martin as Vice President, Sales & Marketing


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