We asked questions about the finer points of creating an exceptional experience for customers.

To aid retailers with marketing these carpets, Mohawk is working on new creative assets, point-of-sale communications, and targeted training and messaging guides to help retail sales associates share the benefits of soft surface to consumers clearly and concisely.

Shaw is taking the time, guesswork—and in some instances, the stress—out of marketing and promotion for its Shaw Flooring Network (SFN) members.

With QLeads, a new integration from QFloors, leads that come through your website or other lead generation platforms are automatically uploaded to your QFloors system.

Hardwood flooring company, Horizon Forest Products, recently announced the promotion of Daniel Caviness to Sales Team Leader for the East Coast Branches.

The Resilient Floor Covering Institute and its 22 manufacturing company members launched a campaign to "inform and excite" consumers that resilient flooring is a Beautifully Responsible choice for their homes, the group said in a statement.

AJ Rose Carpets & Flooring, with three locations Massachusetts, has named Sam Locher as vice president of business development and marketing.

TISE has expanded its product distribution network with some of these opportunities incorporating the Las Vegas landmark event (TISE Las Vegas), a new virtual experience (TISE Live Virtual Event), and an online broadcasting network (TISE TV).