Henry, a brand under Ardex Group, has unveiled its TrueBlue Flooring Solutions campaign, highlighting the company's decades-long reputation for contractor trust and product innovation in the flooring installation market.

The campaign showcases Henry's advanced polymer technologies designed for both commercial and residential flooring projects. Central to the launch is the newly released Henry 2575 Modified Silane-Based Floor & Wall Adhesive, which offers enhanced bond strength, weather resistance, and compatibility with various substrates.

The TrueBlue campaign emphasizes Henry's nearly century-long relationship with professional flooring installers across the Americas. The company notes that some legacy products, including the Henry 440 Cove Base Adhesive, have been trusted by multiple generations of installers.

Henry plans to expand its product offerings under the TrueBlue banner, with all products backed by Ardex Americas SystemOne Warranty. The initiative reinforces the brand's focus on quality, performance, and jobsite reliability for professional contractors.