Consumers continue to spend time turning their homes into places they love. To target homeowners who are looking to transform their homes on a budget, LL Flooring has partnered with Barkley, a Kansas City, Missouri-based ad agency, to kick off a new creative, brand and media strategy with the launch of the Dream Floor campaign.
The Dream Floor campaign is the first work from Barkley for LL Flooring (formerly Lumber Liquidators), a national chain of flooring retail stores specializing in budget-friendly laminate and bamboo, vinyl and hardwood flooring. LL Flooring enlisted Barkley to help execute a data-driven approach to audience, brand, messaging and channel strategy, in addition to creative.