Engineered Floors’ recently revamped website now includes all of the company’s brands: Dream Weaver, Pentz, Engineered Floors Hard Surfaces, Dwellings, and EF Multifamily.

In the early days, was mostly about making person-to-person connections and offering businesses the chance to organically engage with customers. Today, it’s a behemoth of a data-driven advertising platform.

Recently, we had an opportunity to sit down with Doug Chadderdon, president and CEO of Great Floors, to learn about the history of Great Floors and its progress and plans for the future.

Thanks to technology, modern life runs at an overall frenetic pace. Studies suggest we've become so accustomed to and expectant of technology's immediacy that we are exhibiting measurably decreasing levels of patience offline, as well as on.

Floor covering is a multi-billion-dollar industry that is underserved by technology, but one digital marketing company is aiming to leverage it to help flooring retailers compete with the likes of Home Depot, Lowe's, and Lumber Liquidators.

A recent report by eMarketer states that, though ecommerce is growing rapidly, consumers will still spend 90% of their dollars in stores this year. A healthy portion of those in-person shoppers will arrive in stores after webrooming to narrow their shopping choices and make decisions.

In the world of digital marketing, we can't rest on what's now; we have to be prepared for what's next.

AdHawk first partnered with FloorForce in 2016 to provide digital advertising technology to flooring retailers.

Mohawk continues to capture the consumer visits to the Mohawk-branded websites by integrating brand equity to digital assets.

Here are key ways to make Pinterest a valuable tool in your arsenal of digital and social media marketing tactics.