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Kicking off Jan. 5 in Philadelphia, the appointment-only traveling show will provide personalized product and program experiences to retailers across the U.S.
The association said the Studio 59 initiative will help it to create a library of original digital content, including education and leadership training.
Members came together for the first time since the pandemic to learn about new digital technology, marketing and merchandising to help position themselves to exceed the future demands of their consumers.
Installers can show how Performance Accessories products are easy to install by entering Mohawk's "Now That's Perfect" video contest from July 1 to September 1, 2021.
Along with a new responsive website, the company said visitors will have an experience that expresses the brand's commitment to color, creativity, and collaboration.
In this role, Nina LoCicero will direct and oversee all aspects of the company’s residential marketing, with an emphasis on digital strategies focused on customers, consumers and other end users.
