Meridian Adhesives Group has launched a new unified website aimed at simplifying customer access to its complete range of adhesive technologies and solutions.

The website, meridianadhesives.com, brings together Meridian's full portfolio of products into one user-friendly platform, marking a significant step in the company's strategy to consolidate its brands under a single digital presence.

"As we continue to grow and innovate, it is essential that we provide our customers with an efficient and seamless digital experience," said Mike Humby, Meridian's Chief Commercial Officer. "The launch of the new website is a major step in aligning our brands under a unified vision while ensuring our customers have quick and easy access to the adhesive solutions they rely on."

The new platform allows visitors to explore products, find solutions, and connect with industry experts through a streamlined interface. To facilitate a smooth transition, Meridian will maintain its legacy brand websites for six months, giving customers the flexibility to continue using existing sites or switch to the new platform.

This digital transformation reflects Meridian's commitment to enhancing customer experience and operational efficiency across its diverse market segments. The company expects the unified platform to better serve customers seeking advanced adhesive technologies across various industries.